The Importance of Purpose: Connecting Employees to Your Company’s Mission

8 April 2023

“An extraordinary business starts with extraordinary people. Extraordinary people start with purpose.”

Jesper Lowgren

Ready to find your purpose?

    Employee Purpose

    Employee sense of purpose can make or break a business.

    In today’s work environment, employees want to feel a sense of purpose and meaning in their jobs beyond just earning a paycheck. A sense of purpose can motivate employees, increase their job satisfaction, and ultimately drive business success.

    In this article, we will explore the importance of purpose in the workplace and how it can be fostered.

    The research

    Why is it important for employees to have purpose?

    According to a study by Deloitte, organisations with a strong sense of purpose are more likely to achieve financial success, while employees with a sense of purpose are more likely to stay with their employer and be engaged in their work. Important factors also include:

    • Having a sense of purpose can increase job satisfaction and motivation.
    • Employees who feel connected to a larger purpose are more likely to stay with their current employer and be engaged in their work.
    • A strong sense of purpose can lead to better health and well-being among employees.
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    The power of employee purpose FAQs


    What are the benefits of defining a team's purpose?

    • A defined purpose can help a team prioritise their work and focus on what’s most important.
    • It can align team members with each other and the broader organisational goals, increasing collaboration and teamwork.
    • Defining a purpose can also help a team adapt to changes and challenges, as it provides a guiding light for decision making.

    Why is purpose important in leadership?

    • Leaders who embody a clear sense of purpose can inspire and motivate their team.
    • A clear purpose can also help leaders make difficult decisions and prioritise what’s most important for the team and organisation.
    • Purpose-driven leadership can also increase employee engagement, retention, and ultimately drive business success.

    What is an example of a good team purpose?

    A good team purpose should be specific, actionable, and aligned with the broader organisational goals.

    For example, a marketing team’s purpose could be to increase brand awareness and drive leads through innovative and creative campaigns.

    How do you build employee purpose?

    • Involve employees in defining the team’s purpose and ensure it aligns with their personal values and interests.
    • Provide opportunities for employees to see the impact of their work and how it contributes to the larger organisational mission.
    • Regularly communicate the team’s purpose and celebrate successes along the way.
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    Ready to connect your employees to your company’s mission?

    At The Speakers’ Gym, we offer leadership development training that focuses on purpose-driven leadership and effective communication to help companies foster a sense of purpose in their teams. Contact us to learn more about how we can help your organisation connect employees to your company’s mission.


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